15% off the first drop — code LAUNCH15 · Made to order, ships in 7–14 days
BRUTAL
Bag
Elara in a black BRUTAL beanie, taking a car selfie

The first drop is live

BRUTAL

Skate, train, live in it.

Shop the drop Drop 02 underwear
Elara in the red BRUTAL triangle and thong set, over-shoulder mirror shot

Drop 02

Close to the skin

Thongs, lace, a bandeau, a mesh set. BRUTAL on every waistband. The second underwear drop is live, sold as sets or separates.

Shop Drop 02

The founder

Made by Elara

I'm Elara. I made the stuff I actually skate, train and live in.

Months of samples, fittings, and way too much coffee. I got tired of wearing other people's names, so I started my own line.

BRUTAL is that line. Heavy hoodies. Crop tees that stay put on a board. A training set I actually sweat in. Underwear that doesn't feel like a costume. A beanie I don't take off in the car.

Every piece is made to order and ships in 7–14 days, from Dublin, to Ireland, the UK and the EU. The first drop is for sale now.

Elara in an oatmeal BRUTAL hoodie beside a rail of samples

Lookbook

The first samples

Elara in a black BRUTAL beanie, car selfie
Beanie, car
Elara in a white BRUTAL crop tee at the skatepark
Crop tee, skatepark
Elara in a cream BRUTAL hoodie, mirror selfie
Hoodie, mirror
Elara in the black BRUTAL sports bra and leggings
Training set
Elara in the black BRUTAL puffer on a cold beach
Puffer, beach
Elara unboxing the first BRUTAL samples
First samples
Elara in the black oversized BRUTAL tee, in bed
Oversized tee

The list

Stay on it

The drop is live. Stay on the list for the next one, restocks, and codes. No spam.